Recently we added a new Piece of Mind Street Team to our growing list of marketing projects. The basic concept being that we find the best Alehouses, Bars, Bistros, Canteens, Cocktail lounges, Drinkeries, Inns, Pubs, Public houses, Rathskellers, Saloons, Taprooms, Taverns, and Watering holes Near our Piece of Mind stores and team up with them. Why? Well, that’s simple; it is to create more PoM friends! Meanwhile we create more business not only for the local Piece of Mind stores, but for the bars that are interested in teaming up with us. Our “Underground” approach creates more business, increases exposure for PoM, and gets some nice swag/promo items out to some new PoM customers. Everybody wins! We are using simple concepts such as, “checking in” on Facebook for discounts or sporting Piece of Mind Gear for drink specials and freebies.
As a bonus, a PoM ‘Street Team’ will be canvassing other local bars, hangouts and college campuses in a guerilla marketing campaign. Don't worry w have a very nice guerilla... We will be handing out Swag, flyers, stickers, etc. This is sure to bring a sense of genuine involvement to the partyin’ community. This approach is deeply rooted from the early inception of PoM to the ‘cult-like’ popularity our company enjoys.
Our intent is to create an underground ‘stir’ as well as a social media buzz about these collaborations between PoM, local bars and our PoM friends. The cost is minimal compared to traditional marketing and the potential audience for this type of marketing is limitless. Considering the thousands of social media friends in the mix, we expect these campaigns to be widely attended. We know it's a very effective marketing tool and also lots of FUN!
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| Two more Happy Piece of Mind Friends! |
